BRUNO: WITHOUT CONTENT WHAT IS PACKAGE

Can we meet you 

as Mr Bruno?

Mr. Bruno Oaikhinan is a graduate of Economics from Edo State University, Ekpoma. He is also a graduate of Integrated Brand Experience from Orange Academy an Affiliate of Cool Brand House, Amsterdam. He worked in the financial institutions for over 10 years before starting out a business. He is married with two kids.

                Can we meet Bruno the brand: i am not a dog? And Bruno’’s place

Some people think Bruno is a dog's name and I was almost believing them and starting acting like a dog until I found out that the opposite of a dog is a god. I'm a god born of God Almighty. So I'm a god, what a good thing to know that you are a god. My brand is founded on this revelations. A good god, transform lives and provides a convenient platform for people to maximise potentials and be satisfied. That's the Bruno's brand and manifest this through  Bruno's Place Unisex Salon #Ikejacitymall and #Jabilakemall

                You turned 49 recently,Can you tell us a bit about the journey of your life, business.      Adventure,and family, from your first interview as entreprunuer “fresh out of bank when bbeing a banker was still the in thing. And telling people i run a beauty palor was not in vogue?

When I came out of the bank, I was referred to as a banker turned hairstylist. That really laughed me out but today I'm a successful entrepreneur transforming lives and giving hope to our community. Soon we are going global.

                What was the motivation for the standard your built in to brunos place?

The motivation was to add value to people while giving glory to God.

                How did you manage to scale up

I packaged myself and my brand and we are very strategic, intentional, passionate and expressive

                what is your advice for people who want to build a lasting brand but are still strugging at the slippery stage.

Let them have a purpose tied to their business or brand or whatever they are doing. Values are carved out from purpose. Purpose is what you believe and stand for.

As enterprenuer and a brand specialist who has been through all the stages and how will you advice upcoming

1. Be packaged and strategic

2. Be intentional

3. Be passionate and expressive

 what was the motive, innovation behind your current venture , trainning young pre-university set

There is a difference between schooling and education. Not everyone has the opportunity or wherewithal to go to school but while waiting for the opportunity  they can learn one or two skills to keep them busy. The good thing is that if you are educated on a particular skill like hairstyling, it can send you to school later. You can use your skills to make money while schooling. We have received many testimonies from students we have trained so far.

                how do you see nigeria in another five years as an enterprenuer and a brand strategist in terms of our positionning and our value in the world at large.

Nigeria is a very expensive place to do business or build a Brand but if you are successful in Nigeria, I guarantee you will be successful anywhere in the world.

Nigeria is a growing economy, we have the population but upcoming business needs the support of banks, government, NGOs and also the people to patronize and appreciate our own. We are lacking in these areas in Nigeria. We are praying for a better government who is business minded, interested in transforming lives and also interested in what the international thinks of us

                IMF currently said our foreign reserve is depleting what do you think is the implication of this on the economy for enterprenuers

Nigeria are mainly an import economy. The Nigeria government should encourage and support businesses that can be exported. That's the only way we can generate foreign currencies and increase our foreign reserve

                What should we look out for from the bruno brands  the ember months are here?

Every business has a special season or peak periods. The ember months are our peak. We have over 100 staff to take care of customers who would be patronizing us this period. We have a lot of discounts and gifts for them.

                What do you think is more important, the content or the package and why?

The content is more important. Without content what are you packaging? The content is the offering while packaging is the story behind the offering. They compliment each other

               

                How do you detrmine the brand value of a product or service ?

It is how much COMMITTMENT, SACRIFICES and PASSION willingly  invested in building and sustaining the brand that plus the grace, mercy and favour of God that  determines the brand value.

FORIFORI THINGS..LEATHER THINGS

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ITS ALL ABOUT FORIFORI TODAY

I will be telling majorly. I dont know how you do it o, LekanOluokun, @Jimikingg @forifori your shoes and sandals are so unique that everyone who see them want one,

And this my design so uncommon and lovely, Thank so much

I hear you now have orders from abroad, obodo oyinbo

But my prayers is that you will soon tell me of offices and branches abroad.

pix from by temitee Tecno L9+ all hands on deck atlantic centre 

But really, you if want shoes and sandals that speaks class and taste out of the ordinary call @oluokunlekan he is your man any day anytime.

You need to hear this!

pix from by temitee Tecno L9+ all hands on deck atlantic centre

I was at an exhibition recently and the Lagos leather fair photobook was on display, guess who was in the pix Forifori,, you may want to ask why? The uniqueness of it packaging and presentations was out of this world. this was the exact word some of the spectaculars used to qualify Forifori.

pix from by temitee Tecno L9+ all hands on deck atlantic centre

It is indeed worth all the accolades and even more, it was birth by a detailed brand specialist whom i was furtunate to meet at lasusoc back then as an undergraduate we were both student of Public Relations and Advertising at Lagos State University. He is someone who doesn't give you the Impression, but delivers and wow you by exiding your expectations.

I remember my very first encounter with his real values, he had an assignment to write about a status somewhere and on getting there, it was the rest place of a mad man i guess not a friendly one, so he ran back, when he got go school, you can tell with the look on his face, I ask lekan what will you do about it, he said 'ill go back there and give it whatever it takes to get it done, and by sun down that day the assignment was done and submitted. 

It is in deed Forifori a brand for the classedm royal and executives

No wonder Sir Jimi king would Kiss a shoe. 

CONTENT VALUE VERSUS BRAND IMAGE

Most people has purchase products that that they had previously purchased previously and loved put over a period of time this product was not its self again it was not  giving the result it use to give previously, Research has shown that if you purchase a product which could be any in Nigeria today, especially if the product in question is a new offering , you might want to keep a copy of the packaging and taste or experience  as the case might be. this is basically because the quality consistency current battling the Nigeria production industry is self  a inflicted virus. respondent report that it could drop from 100% to 0 . that is if the product does not vanish entirely from the market ,it may be reduced to a redundant shelf  live .
 the question comes to mind what is the real problem ?
the production environment in Nigeria is tense, but if the industry is saying this is their reason for reducing the content value of a product at the essence of its market performance which is the bottom-line we need to ask the obvious question from the brains behind the idea WHY DID YOU START AT ALL
The marathon has always been there , price will always go up
commodity will be scarce, labour will require increment in salary, maintenance will cost will go up ,competition will increase fiercely. this implies that it should be part of management head ache to make room for this things rather than allow the value of a brand to suffer the consequence of the obvious factor
most of the time the kind of situation put public relation into stress of doing damage control rather  organisation should have good Quality control in place and empower to call the short since the brand image is the face of the organisation to the consumers and end users.
 let make Nigeria Work
BUILD A BRAND THAT LAST !