Most people has purchase products that that they had previously purchased previously and loved put over a period of time this product was not its self again it was not giving the result it use to give previously, Research has shown that if you purchase a product which could be any in Nigeria today, especially if the product in question is a new offering , you might want to keep a copy of the packaging and taste or experience as the case might be. this is basically because the quality consistency current battling the Nigeria production industry is self a inflicted virus. respondent report that it could drop from 100% to 0 . that is if the product does not vanish entirely from the market ,it may be reduced to a redundant shelf live .
the question comes to mind what is the real problem ?
the production environment in Nigeria is tense, but if the industry is saying this is their reason for reducing the content value of a product at the essence of its market performance which is the bottom-line we need to ask the obvious question from the brains behind the idea WHY DID YOU START AT ALL
The marathon has always been there , price will always go up
commodity will be scarce, labour will require increment in salary, maintenance will cost will go up ,competition will increase fiercely. this implies that it should be part of management head ache to make room for this things rather than allow the value of a brand to suffer the consequence of the obvious factor
most of the time the kind of situation put public relation into stress of doing damage control rather organisation should have good Quality control in place and empower to call the short since the brand image is the face of the organisation to the consumers and end users.
let make Nigeria Work
BUILD A BRAND THAT LAST !
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